Stakeholder:
Picsart
My Role:
Creative Designer
Creative Focus:
Creative, Design, Motion
Ask: Picsart needed marketing visuals to support the launch of its updated Free-To-Edit experience — highlighting simplified UI and user-generated content in a way that resonated with a playful, creative audience.
Process: I designed stills and motion assets for campaigns, social media, and marketing channels. The visuals emphasized the final edited outcomes while showcasing the cleaner UI. I applied a vibrant, playful tone tailored to Gen Z and creator communities.
Cut Out
Add Background
Add Effect
Marketing & Google Store Video
Impact:
The assets helped drive awareness and engagement for the new UI, positioning Free-To-Edit as a fun and intuitive creative tool.
