Blueprint

Blueprint

Blueprint

LinkedIn GTM Enablement Program Unified program storytelling into a scalable brand system used across three LinkedIn business lines.

LinkedIn GTM Enablement Program Unified program storytelling into a scalable brand system used across three LinkedIn business lines.

LinkedIn GTM Enablement Program Unified program storytelling into a scalable brand system used across three LinkedIn business lines.

A mockup of an iPhone placed on a chair's back

Stakeholder:

LinkedIn GTM Enablement

My Role:

Creative Design Lead

Creative Focus:

Branding, Visual, Motion

Ask: Develop a clear and engaging identity for LinkedIn Blueprint - an essential Go-To-Market enablement program that connects multiple strategic initiatives across the company.

Ask: Develop a clear and engaging identity for LinkedIn Blueprint - an essential Go-To-Market enablement program that connects multiple strategic initiatives across the company.

Process:

I partnered with program and strategy teams to craft a simplified, user-centric narrative. I led the creation of a new logo, visual identity, videos, graphics, and detailed brand guidelines to ensure consistency and scalability across internal teams and external vendors.

Process:

I partnered with program and strategy teams to craft a simplified, user-centric narrative. I led the creation of a new logo, visual identity, videos, graphics, and detailed brand guidelines to ensure consistency and scalability across internal teams and external vendors.

Hero Image

Brand Evolution Guide

Microsite Page 1

Microsite Page 2

Icon System

Program Explainer Storyboard

Character Motion System

Blueprint Explainer

LinkedIn Talent Solution Sales Process Explainer

Impact:

  • Blueprint now has a single, recognizable brand system that unifies how the program shows up across teams.

  • By creating a cohesive visual language and reusable assets, the program became easier to scale across three business lines without losing consistency.

  • The system reduced confusion for internal teams and vendors, and it made it faster to produce new materials with less rework.

Impact:

  • Blueprint now has a single, recognizable brand system that unifies how the program shows up across teams.

  • By creating a cohesive visual language and reusable assets, the program became easier to scale across three business lines without losing consistency.

  • The system reduced confusion for internal teams and vendors, and it made it faster to produce new materials with less rework.

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