Stakeholder:
LinkedIn GTM Enablement
My Role:
Creative Design Lead
Creative Focus:
Branding, Visual, Motion
Ask: Develop a clear and engaging identity for LinkedIn Blueprint - an essential Go-To-Market enablement program that connects multiple strategic initiatives across the company.
Process: I partnered with program and strategy teams to craft a simplified, user-centric narrative. I led the creation of a new logo, visual identity, videos, graphics, and detailed brand guidelines to ensure consistency and scalability across internal teams and external vendors.
Hero Image
Brand Evolution Guide
Microsite Page 1
Microsite Page 2
Microsite Page 3
Program Explainer Storyboard
Character Motion System
Blueprint Explainer
LinkedIn Talent Solution Sales Process Explainer
Impact:
The refreshed identity elevated Blueprint’s visibility and usability, making it a trusted foundation for enablement efforts and fostering alignment across three business lines globally. A unified creative identity and streamlined workflow that saved instructional-design hours and elevated visual consistency across the company.
