Blueprint

Blueprint

Blueprint

Blueprint

A LinkedIn GTM Enablement Program Unified the program's storytelling into a cohesive, scalable brand system for 3 business lines.

A LinkedIn GTM Enablement Program Unified the program's storytelling into a cohesive, scalable brand system for 3 business lines.

A LinkedIn GTM Enablement Program Unified the program's storytelling into a cohesive, scalable brand system for 3 business lines.

A LinkedIn GTM Enablement Program Unified the program's storytelling into a cohesive, scalable brand system for 3 business lines.

A mockup of an iPhone placed on a chair's back
A mockup of an iPhone placed on a chair's back

Stakeholder:

LinkedIn GTM Enablement

Stakeholder:

LinkedIn GTM Enablement

My Role:

Creative Design Lead

My Role:

Creative Design Lead

Creative Focus:

Branding, Visual, Motion

Creative Focus:

Branding, Visual, Motion

Ask: Develop a clear and engaging identity for LinkedIn Blueprint - an essential Go-To-Market enablement program that connects multiple strategic initiatives across the company.

Ask: Develop a clear and engaging identity for LinkedIn Blueprint - an essential Go-To-Market enablement program that connects multiple strategic initiatives across the company.

Process: I partnered with program and strategy teams to craft a simplified, user-centric narrative. I led the creation of a new logo, visual identity, videos, graphics, and detailed brand guidelines to ensure consistency and scalability across internal teams and external vendors.

Process: I partnered with program and strategy teams to craft a simplified, user-centric narrative. I led the creation of a new logo, visual identity, videos, graphics, and detailed brand guidelines to ensure consistency and scalability across internal teams and external vendors.

Hero Image

Brand Evolution Guide

Storyboard

Microsite Page 1

Microsite Page 2

Microsite Page 3

Explainer Video

Impact:
The refreshed identity elevated Blueprint’s visibility and usability, making it a trusted foundation for enablement efforts and fostering alignment across three business lines globally. A unified creative identity and streamlined workflow that saved instructional-design hours and elevated visual consistency across the company.

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