OnRamp

OnRamp

OnRamp

LinkedIn Seller Onboarding Program Improved onboarding engagement for 5,000+ global sellers through structured visual communication and motion storytelling.

LinkedIn Seller Onboarding Program Improved onboarding engagement for 5,000+ global sellers through structured visual communication and motion storytelling.

LinkedIn Seller Onboarding Program Improved onboarding engagement for 5,000+ global sellers through structured visual communication and motion storytelling.

A mockup for a Macbook place on a table for a hair salon website

Stakeholder:

LinkedIn GTM Enablement

My Role:

Creative Design Lead

Creative Focus:

Branding, Visual, Motion

Ask: The existing onboarding experience lacked clarity and engagement, resulting in inconsistent understanding by new hires and stakeholders.

Ask: The existing onboarding experience lacked clarity and engagement, resulting in inconsistent understanding by new hires and stakeholders.

Process:

I partnered closely with the onboarding team, PMs, UX designers, and copywriters to identify user pain points and define a creative strategy. I led the creative proposal and built design-system assets, branded visuals and communication materials across multiple channels to support adoption.

Process:

I partnered closely with the onboarding team, PMs, UX designers, and copywriters to identify user pain points and define a creative strategy. I led the creative proposal and built design-system assets, branded visuals and communication materials across multiple channels to support adoption.

Welcome Hero Header

Creative Proposal

Brand Guide

Explainer Video Storyboard

Microsite 1

Microsite 2

Explainer Video

Impact:

  • OnRamp increased onboarding engagement for 5,000+ global sellers by improving clarity and consistency in the learning experience.

  • The visual and motion approach helped simplify complex workflows into an easier-to-follow story, so sellers can ramp with less confusion.

  • The template and system approach also made it easier for the program to expand content while staying on-brand and readable.

Impact:

  • OnRamp increased onboarding engagement for 5,000+ global sellers by improving clarity and consistency in the learning experience.

  • The visual and motion approach helped simplify complex workflows into an easier-to-follow story, so sellers can ramp with less confusion.

  • The template and system approach also made it easier for the program to expand content while staying on-brand and readable.

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