Stakeholder:
LinkedIn GTM Enablement
My Role:
Creative Design Lead
Creative Focus:
Branding, Visual, Motion
Ask: The existing onboarding experience lacked clarity and engagement, resulting in inconsistent understanding by new hires and stakeholders.
Process: I partnered closely with the onboarding team, PMs, UX designers, and copywriters to identify user pain points and define a creative strategy. I led the creative proposal and built design-system assets, branded visuals and communication materials across multiple channels to support adoption.
Welcome Hero Header
Creative Proposal
Brand Guide
Explainer Video Storyboard
Microsite 1
Microsite 2
Explainer Video
Impact:
The refreshed program improved new hire engagement, streamlined onboarding workflows, and established a scalable foundation for future team growth. Scaled onboarding engagement for 5,000+ GTM employees globally.
