Google Account

Google Account

Google Account

Landing Page Motion Design Simplified complex product features through clear motion-driven product storytelling.

Landing Page Motion Design Simplified complex product features through clear motion-driven product storytelling.

Landing Page Motion Design Simplified complex product features through clear motion-driven product storytelling.

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A mockup of a Macbook on a sofa

Stakeholder:

Google Account

My Role:

Senior Motion Designer

Creative Focus:

Motion Design

Ask: Google sought to refresh the Account site with a more engaging user experience featuring an updated layout, visuals and motion.

Ask: Google sought to refresh the Account site with a more engaging user experience featuring an updated layout, visuals and motion.

Process:

I collaborated with the design director on art direction and led the motion design work, bringing energy and clarity to the new interface through thoughtful animations and transitions.

Process:

I collaborated with the design director on art direction and led the motion design work, bringing energy and clarity to the new interface through thoughtful animations and transitions.

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Impact:

  • This work helped users understand product value faster by translating feature details into clear, polished motion storytelling.

  • The motion design improved scanability and comprehension on the landing experience, especially for users who do not read long blocks of text.

  • It also established a consistent motion language that can extend to future feature updates without reinventing the style each time.

Impact:

  • This work helped users understand product value faster by translating feature details into clear, polished motion storytelling.

  • The motion design improved scanability and comprehension on the landing experience, especially for users who do not read long blocks of text.

  • It also established a consistent motion language that can extend to future feature updates without reinventing the style each time.

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