Google Maps
Google Maps
Google Maps
Universal App Campaign Created performance-focused motion assets that communicate product features quickly in global acquisition campaigns.
Universal App Campaign Created performance-focused motion assets that communicate product features quickly in global acquisition campaigns.
Universal App Campaign Created performance-focused motion assets that communicate product features quickly in global acquisition campaigns.
Stakeholder:
Google Maps
My Role:
Senior Motion Designer
Creative Focus:
UX/UI Motion Design
Ask: Create marketing and campaign assets to promote new Google Maps features as part of a Universal App Campaign rollout globally.
Ask: Create marketing and campaign assets to promote new Google Maps features as part of a Universal App Campaign rollout globally.
Process:
I partnered with the design director on art direction and led the visual layout and the UX/UI motion design execution. The assets were designed to be engaging, scalable, and optimized for multiple ad formats and platforms.
Process:
I partnered with the design director on art direction and led the visual layout and the UX/UI motion design execution. The assets were designed to be engaging, scalable, and optimized for multiple ad formats and platforms.
Video - Explore Lists
Video - Match for You
Video - Discover Places
Impact:
The work increased feature clarity in performance marketing by pairing clean motion storytelling with strong product framing.
A modular approach supported fast iteration across placements, which helps campaigns stay consistent while adapting to testing and localization needs.
This created a dependable foundation for future UAC assets and new feature launches.
Impact:
The work increased feature clarity in performance marketing by pairing clean motion storytelling with strong product framing.
A modular approach supported fast iteration across placements, which helps campaigns stay consistent while adapting to testing and localization needs.
This created a dependable foundation for future UAC assets and new feature launches.
