Stakeholder:
Google Maps
My Role:
Senior Motion Designer
Creative Focus:
UX/UI Motion Design
Ask: Create marketing and campaign assets to promote new Google Maps features as part of a Universal App Campaign rollout globally.
Process: I partnered with the design director on art direction and led the visual layout and the UX/UI motion design execution. The assets were designed to be engaging, scalable, and optimized for multiple ad formats and platforms.
Video - Explore Lists
Video - Match for You
Video - Discover Places
Impact:
Maintained the product accurate UX/UI motion with creative motion treatments to highlight the new product features. The final assets successfully supported the UAC campaign, helping to drive feature awareness and boost user engagement across global markets.
