Google Maps

Google Maps

Google Maps

Google Maps

Google Maps Universal App Campaign Assets Boosted feature awareness and campaign performance in global markets.

Google Maps Universal App Campaign Assets Boosted feature awareness and campaign performance in global markets.

Google Maps Universal App Campaign Assets Boosted feature awareness and campaign performance in global markets.

Google Maps Universal App Campaign Assets Boosted feature awareness and campaign performance in global markets.

A mockup for iPhone on a table
A mockup for iPhone on a table

Stakeholder:

Google Maps

Stakeholder:

Google Maps

My Role:

Senior Motion Designer

My Role:

Senior Motion Designer

Creative Focus:

UX/UI Motion Design

Creative Focus:

UX/UI Motion Design

Ask: Create marketing and campaign assets to promote new Google Maps features as part of a Universal App Campaign rollout globally.

Ask: Create marketing and campaign assets to promote new Google Maps features as part of a Universal App Campaign rollout globally.

Process: I partnered with the design director on art direction and led the visual layout and the UX/UI motion design execution. The assets were designed to be engaging, scalable, and optimized for multiple ad formats and platforms.

Process: I partnered with the design director on art direction and led the visual layout and the UX/UI motion design execution. The assets were designed to be engaging, scalable, and optimized for multiple ad formats and platforms.

Social Media 1:1 Assets

Video - Explore Lists

Video - Match for You

Video - Discover Places

Impact:
Maintained the product accurate UX/UI motion with creative motion treatments to highlight the new product features. The final assets successfully supported the UAC campaign, helping to drive feature awareness and boost user engagement across global markets.

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